Flower sales increasing across generations

Read the latest survey from the American Floral Endowment. All ages of buyers are Cut Flower Survey

Here are some highlights as summarized by Green Profits Buzz

• Flowers are being appreciated more now by all three generations compared to the 2009 study.
• Local florists are the most widely shopped channel for both self and gift purchases when shopping in person.
• Farmer’s markets, online and toll-free phone purchasing have increased, while discount/chain stores, local florists via phone and home improvement centers have declined.
• Among floral matters, Gen X wants convenience, Millennials “want it when I want it,” and Boomers are traditionalists, purchasing flowers for the reasons you’ve been selling them for years and years—special occasions and so on.
• Fewer folks in 2016 consider pricing to be a barrier to purchasing than in 2009.
• 60% say being a locally owned business is very important when considering a flower purchase at a florist.

Advertisements