Read the latest survey from the American Floral Endowment. All ages of buyers are Cut Flower Survey
Here are some highlights as summarized by Green Profits Buzz
- Flowers are being appreciated more now by all three generations compared to the 2009 study.
- Local florists are the most widely shopped channel for both self and gift purchases when shopping in person.
- Farmer’s markets, online and toll-free phone purchasing have increased, while discount/chain stores, local florists via phone and home improvement centers have declined.
- Among floral matters, Gen X wants convenience, Millennials “want it when I want it,” and Boomers are traditionalists, purchasing flowers for the reasons you’ve been selling them for years and years—special occasions and so on.
- Fewer folks in 2016 consider pricing to be a barrier to purchasing than in 2009.
- 60% say being a locally owned business is very important when considering a flower purchase at a florist.
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